'Pizza Hut' is to become 'Pasta Hut' in a radical overhaul of the restaurant chain's menu and image.
From this week, pizza will play second fiddle to a range of new pasta dishes to be launched on unsuspecting customers.
Pizza Hut signs are currently being taken down and altered as the chain battles to adopt a wholesome image - not whole-fat.
'We wanted to create a moment in time for people to sit back and take notice,' said Pizza Hut boss Alasdair Murdoch.'
'We are confident that people will like what they see when they come into the restaurants.
'The popular salad bar has been upgraded. Improvements have been made in areas including nutrition, quality of ingredients in all of our pizzas and pastas, as well as a decrease in salt and saturated fat.'
And, in a move that will surely please school meals' champion, Jamie Oliver, the restaurant also plans to sneak 'hidden vegetables in kid's meals', a statement from the company said.
It remains to be seen whether the huge rebranding exercise will be a success.
But there is hope for those who value fatty pizza over diet-friendly dishes - and those who think the name change is a brazen publicity stunt.
It is for a trial period only and customers can offer their thoughts on the new-look restaurants at www.pastahut.co.uk.
The 50-year-old US company, which launched its first restaurant in Britain in 1973, uses 8,500 tonnes of cheese every year.
(Mail Online)
Can't fool me. That sauce is still full of sugar and fat. The carbohydrate pasta turns to sugar as soon as it is digested. Worse thing for diabetes - a disease which is rampant over here in the USA. The smell and appearance of the sauce is seductive and once tasted, many people are hooked. True Italian food is a healthful meal - as is real Mexican food. The food industry over here has turned these healthy meals into mutant food. Don't taste it for you will be hooked and that is what 'they' want.