There was a time when town halls would proudly publicise such civic achievements as a new library, a clean swimming pool or particularly colourful floral displays in the town centre.
But in today's Britain it seems civic pride should be measured by how well councils clean up after vomiting binge-drinkers.
The Local Government Association, which represents councils across Britain, is launching a bizarre poster campaign to raise public awareness of the range of services provided from town halls.
One of the posters in the 'My Council' campaign features a picture of a woman dressed in fishnet tights who, grasping a beer bottle, is bent double and vomiting in the street. The slogan reads: 'My council... clears up my mess'.
In another image, a dog is shown fouling a path with the caption: 'My council... clears me up every day'.
And another shows a man seated in a restaurant alongside the slogan: 'My council... makes sure this romantic meal won't give us the trots'.
The LGA says the campaign is meant to highlight the essential work done by workers such as street cleaners and restaurant inspectors.
But critics claim the posters are a sad indictment of life in modern Britain - and may even breach advertising rules on taste and decency.
Last night David Turtle of the moral campaign group Mediawatch UK said: 'Councils should be trying to educate people, not shock them.
'I'm particularly concerned about the effect of the posters on young people. This will just coarsen their attitudes and normalise this type of behaviour.'
And the Advertising Standards Authority is concerned the campaign may break its guidelines. An ASA spokesman said: 'The LGA must be careful that its shock tactics do not stray into territory that may cause serious or widespread offence.'
The LGA, which represents more than 400 councils in England and Wales, is launching the controversial campaign at its annual conference in Bournemouth next week.
Templates for posters - produced by the LGA at a cost of £2,000 - will be distributed and council leaders will be encouraged to mass produce them and plaster them all over their districts.
(From an article in Mail Online)






































