Wine glasses are getting larger and 14% of licensed premises say they now offer only 250ml sized wine glasses - equivalent to a third of a bottle.
Now that is nearly half-a-pint.
Meanwhile, many pubs have increased spirit measures from 25 to 35ml and offer doubles as standard.
However, as fears about a binge drinking epidemic mount, the trend has triggered a backlash from senior doctors and politicians.
Professor Gilmore, president of the Royal College of Pysicians, warned: "There is no doubt at all that many people are drinking significantly more than they realise.
"People are aware of units, they want to stay within safe limits, but they are being pushed up way over those limits by just not realising what they are drinking.
"I think the industry is being irresponsible and needs to put its house in order."
However, the licensed trade insists it merely offers what customers want and that larger sizes are better value for money.
No Comments/Trackbacks for this post yet...