Shoppers are clearing the shelves of a Boots anti-ageing cream after scientists claimed it does actually reduce wrinkles.
Sales of No7 Protect & Perfect Beauty Serum, which costs £16.75, have soared by almost 2,000 per cent since it was praised on the BBC2 science programme Horizon earlier this week, with 13 bottles being sold every minute.
Many of Boots' high street stores have sold out of the cream, as has its online shop.
Some desperate consumers are paying as much as £25 for a bottle on eBay.
The director of beauty products at Boots, said: "We have been overwhelmed with the response following BBC's Horizon, with women literally racing each other to get hold of the last product in stores.
"We are getting more stock out to our stores on an hourly basis to manage demand."
Get out there Ladies!
31/03/07 @ 14:24